LOOK CLOSER. THINK LONGER.
On the world we live in.
The way we make, use and manage materials shapes more than the products around us. Earthbound is a space for facts, context and different perspectives on plastic, sustainability and the systems that connect them.
Some things look simple
until you look closer.
Plastic. Packaging. Recycling. Sustainability.
The conversation is often reduced to what is good or bad, necessary or unnecessary, sustainable or not.
Earthbound looks beyond those binaries — at the data, the systems and the choices behind them.
tones of plastics were produced globally in 2019. But production is only one part of the story. What happens during use — and after — matters just as much.
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Plastic, from the beginning
What is plastic? Why do we use it? And why are different plastics designed for different jobs?
Imagine life without plastic
What would disappear first if plastic suddenly vanished from everyday life? Look at the objects, systems and functions we rarely notice — until they are gone.
Plastic in everyday life
From healthcare and food to technology, mobility and construction, discover where plastic appears — and why.
Imagine Life Without Plastic
What would disappear first?
If plastic suddenly vanished from everyday life, what would we notice first?
Healthcare. Technology. Mobility.
Sterile medical equipment. Phones and cables. Lighter vehicles and safety systems. Plastic is part of far more than packaging.
Imagine life without plastic.
What would change? What would become harder? And where does plastic genuinely add value?
There are no easy answers.
There is only context
The materials we choose, the way we design products, how long we use them and what happens afterwards are all part of the same conversation.
Is all plastic bad for the environment? Does recycling really work? Is reusable always better? Some assumptions need a little more contex
LOOK CLOSER
From awareness to understanding.
Question what feels obvious.
Explore the facts, systems and trade-offs. Look beyond today’s reaction to tomorrow’s consequences.